The ROI of Sustainable Materials

The bold visions driving both Gensler’s and HOK’s materials programs (among others) are redefining the built environment's materials industry—and reshaping the future of design and manufacturing in the built environment. These programs aren’t just policy on paper; it’s a shift in how the industry sets expectations, measures impacts, and collaborates across every role.

In this conversation, leaders from multiple sides of the table—Gensler’s David Briefel, HOK’s Candon Murphy, Rockfon North America’s Rachel Berkin, and BuildingEase’s Barbra Batshalom—share their career journeys, the pressures and opportunities they are navigating, and how the digital evolution in the built environment’s sustainable materials industry is rewriting the rules. Moderated by Parallel’s Annie Bevan, we’ll explore what’s driving change, what’s next, and what it means for every role in the materials ecosystem.

Panelists:

Candon Murphy, HOK

Rachel Berkin, Rockfon North America

Barbra Batshalom, BuildingEase

Moderator:

Annie Bevan, CEO, Parallel Sustainability