Sustainability services built around your business.
From sustainability strategy and fractional staffing to technical execution and project-based support, Parallel brings the expertise you need, however you need it.
From strategy to execution to market impact.
Parallel Sustainability® provides strategy, technical implementation, and market support for building product manufacturers. From setting priorities and responding to new requirements to managing product data and bringing sustainability work to market, we bring in the expertise to help get the work done.
Navigate
Through workshops, coaching, and market insight, we help you assess your current state, understand the landscape, and chart a path that aligns sustainability goals with real business outcomes.
Could look like:
Strategy + roadmapping
ESG/CSR planning
Market + competitive intelligence
Customer analysis
Brand positioning
Coaching + advisory
Implement
From supply chain outreach and material health to LCAs and certifications, we handle the technical details and project execution needed to move sustainability priorities forward.
Could look like:
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Material health + transparency
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LCA + embodied carbon
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Product certifications
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Supply chain engagement
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Product & data platform management
Leverage
We turn progress into messaging, tools, insights, and market activation that help your customers understand the value of the work you've done.
Could look like:
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Marketing + messaging
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Sales/rep training
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CEUs
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Sales enablement
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CRM management
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Market intelligence
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Boots-on-the-ground support
Not sure which bucket you fall into? You don’t have to. We’ll pull from across these capabilities to build the right mix of support for your organization.
Kickstart is a focused 1.5 hour virtual session with a built-environment sustainability expert designed for manufacturers looking to better understand the market, assess where they stand, and determine where to focus next.
We’ll help you:
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Unpack key market drivers including LEED, WELL, LBC, and the AIA Materials Pledge
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Understand the certification and ecolabel landscape
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Assess where your products and current investments fit
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Identify gaps and opportunities for differentiation
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Prioritize next steps based on market opportunity and potential ROI
You’ll walk away with:
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A clearer understanding of the landscape, initial opportunities for differentiation, and a high-level roadmap for what to tackle next.
Need a strategy? Start with Navigate.
When you need more than a starting point, Navigate gives you a clear path from priority to plan, tailored to your business. Choose the level of support based on what it will take to put that plan into action.
Navigate
Build your sustainability roadmap.
A customized strategy engagement designed to understand your organization, products, competitive landscape, customer demand, and market drivers—and translate those insights into a prioritized sustainability plan.
What you walk away with:
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Custom sustainability strategy
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Prioritized roadmap
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Clear connection between sustainability, ROI, and impact
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Action plan ready for implementation
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Greater internal alignment
Navigate+
Align the organization.
A deeper, cross-functional engagement that brings leadership, sustainability, product, operations, procurement, marketing, and sales together around a shared strategy.
What you walk away with:
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Organization-wide action plan
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Clear ownership across teams
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Defined investment priorities
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Alignment on claims and go-to-market strategy
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A path for sustainability to support business growth
Need more capacity? Work in Parallel.
Your sustainability priorities don’t always line up neatly with your team’s available time or expertise. Parallel’s fractional sustainability support packages give you ongoing access to experienced sustainability professionals who can step in, take ownership of the work, and add capacity where you need it.
Tier 1: Your Sustainability Support Staff
Support Capacity
Add a reliable teammate who can manage day-to-day work, keep projects moving, and provide sustainability expertise where it’s needed—without adding another person for your team to manage.
Who it’s for:​
Organizations that need part-time sustainability support to augment an existing team or want to get started with limited budgets and defined priorities.
What it feels like:​
A reliable teammate who drives progress, closes loops, and makes sustainability work more useful to the business—without you having to manage every task.
Tier 2: Your Sustainability Management
Staff Capacity
Add strategic leadership alongside technical, project, and go-to-market support across multiple sustainability workstreams.
Who it’s for:​
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Organizations that need someone to take ownership of sustainability workstreams without adding a full-time sustainability director or building out a larger internal team.
What it feels like:​
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An embedded sustainability director and support staff accelerating your market leading sustainability program, helping accelerate programs and connect sustainability to a return on investment.
Tier 3: Your Sustainability Department
Department Capacity
A deeply embedded Parallel team supporting strategy, technical execution, program management, market activation, and ongoing sustainability priorities.
Who it’s for:
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Organizations that need a full sustainability function to identify opportunities, set direction, and keep multiple workstreams moving to accelerate success.
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What it feels like:​
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An embedded sustainability team working inside your organization, with the breadth of expertise to keep work moving across functions to accelerate business value.
Have a specific project in mind? Let’s get it done.
On Point Project Sprints give you short-term access to Parallel expertise for a defined initiative or deadline.
Each sprint includes clearly scoped objectives, dedicated support, strategic guidance paired with hands-on execution, project management, and defined deliverables.
Turn complex supply chain requests into a repeatable process.
Parallel helps building product manufacturers navigate Design for Freedom (DFF) project requirements through supply chain risk assessments, supplier engagement, documentation management, and second-party attestations. Our team provides the expertise and capacity to address forced labor risks, respond to project compliance requests, and build a more consistent approach to responsible sourcing.Understand and communicate your products' environmental impacts with Life Cycle Assessment (LCA) and Environmental Product Declaration (EPD) support.
Parallel helps building product manufacturers navigate product life cycle assessments, coordinate data collection, and develop the technical documentation needed to support and execute EPD development.Make product material transparency more manageable with expert support for ingredient disclosure and reporting.
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Parallel helps building product manufacturers navigate material ingredient reporting requirements, coordinate supplier data collection, and prepare documentation for programs such as Health Product Declarations (HPDs) and Declare.
More than the work we do together.
Working with Parallel connects you to the broader SMSC ecosystem, with resources, insights, industry relationships, and opportunities that extend beyond your immediate project team.
Clients-Only Resource Page Access
Exclusive access to curated sustainability resources, tools, guidance, and industry insights tailored to building product manufacturers.
Monthly Newsletter
A BPM-focused newsletter featuring industry developments, regulatory updates, market trends, and strategic sustainability insights.
State of Sustainability Report
Recognition and insights within SMSC’s annual industry report highlighting manufacturer perspectives, market trends, and emerging opportunities.
Aggregated Sustainability Sales Data
Access to aggregated sales and specification insights to measure ROI, identify market opportunities, and inform business decisions.
Participation in Conversations with Friends
Opportunities to participate in SMSC’s webinar series featuring candid conversations with sustainability leaders and industry collaborators.
Key Event Speaking Opportunities
Opportunities to build visibility and thought leadership through industry panels, presentations, webinars, podcasts, and roundtables.
Customer Appreciation Meetups at Key Events
Access to informal networking gatherings at major industry events to strengthen relationships and foster meaningful connections.
Building Product Manufacturer Summit
Early access and participation opportunities in SMSC’s upcoming summit focused on sustainability, innovation, and industry collaboration.