Walking the Green Line: Navigating the Gap Between Greenwashing + Greenhushing

We’re all seeking a world with safer, healthier materials. But if you’re the one making those materials, how do you confidently get your message across? And if you’re the one buying the materials, how can you know what to trust without clear regulations or standardized requirements?

This session will raise awareness of what greenwashing looks like in the age of pervasive sustainability marketing, and what the silence of greenhushing sounds like. The session is designed to empower sustainability professionals, marketing mavens, and leaders alike to feel more confident in their achievements and highlight them while finding a more authentic voice with which to talk about your company’s work. We will provide a clear framework for reworking marketing material that will empower you and your marketing teams to bridge the gap between action and words to write and speak with confidence — plus help you identify any red flags.

Panelists Include:

• Avi Rajagopal, Editor In Chief, Metropolis Magazine

• Baillie Mishler, Co-Founder + Design Director, PROWL Studio

• Annie Bevan, CEO, Parallel

• Laurel Chądzyński, Director, Parallel